What to do if Your Home Isn't Selling

What to do if Your Home Isn't Selling

  • Tommy Pistana
  • 09/5/22

You've put your home on the market, but it's not selling. What could be wrong?


It can feel like a personal attack when your home doesn't sell. You may start to wonder what you're doing wrong or if there's something wrong with your house.


Before you start pointing fingers and tearing down walls, take a step back and consider these 5 things that might be preventing your home from selling.


Reduce the Price

If your home has been on the market for an extended period of time, it's likely that you'll need to reduce the price in order to find a buyer. This is especially true if there are similar homes in your area that are selling for less than your asking price.


It can be hard to accept that you may need to sell for less than you originally wanted, but it's important to remember that your home is only worth what someone is willing to pay for it.


If you're considering reducing the price of your home, talk to your real estate agent to see if it's the right move. They will be able to advise you on what price point is realistic for your area and market.


Make Updates and Repairs

If your home is in need of some updates or repairs, it could be deterring potential buyers. Making even small changes, like painting the walls or fixing a loose doorknob, can make a big difference in how your home is perceived by buyers.


Of course, you don't want to go overboard with renovations. You likely won't see a return on investments like a kitchen or bathroom remodel, so it's important to focus on making changes that will be appealing to a wide range of buyers without breaking the bank.


Restage the Home

When selling your home, it's important to make it look as appealing as possible to buyers. This means making sure the furniture is arranged in a way that is attractive, the walls are painted in a neutral color, and the decor is updated and stylish.


If your home is currently cluttered or outdated, consider hiring a professional stager to help you update it. Your real estate agent can recommend a good stager to you.


New Listing Photos

When you're selling your home, first impressions are everything. And these days, potential buyers are often forming those first impressions online.


If your home isn't selling, it could be because the listing photos don't do it justice. Hiring a professional photographer to take new photos can make a world of difference. They'll know how to show off your home's best features and capture them in the best light. As a result, you're likely to see more interest from buyers - and maybe even a higher asking price.


So if you're wondering why your home isn't selling, take a look at the listing photos. If they're not up to snuff, it may be time for a fresh set.


Stop Being a Helicopter Seller

When you put your home on the market, it's only natural to want to be involved in the sale. After all, it's a big investment, and you want to make sure everything goes smoothly. However, there's a fine line between being involved and being overbearing, and many sellers end up crossing it.


If your home isn't selling, it could be because you're being a helicopter seller. Helicopter sellers are those who hover around during showings and open houses, offering unsolicited advice and trying to answer every question that comes up.


While you may think you're being helpful, in reality, you're just making potential buyers feel uncomfortable. It's important to remember that buyers are looking for a new home, not a new best friend.


If you give them the space they need to explore your house on their own, they'll be more likely to imagine themselves living there. So step back and let them do their job. Your home will sell sooner than you think.

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