Trophy Club is about 95% developed, and the town owns most of the land that could change where you eat. That land sits along the SH 114 frontage road near Town Hall, next to the restaurants you already drive past every day. Town leaders have said plainly that they plan to be "very slow and intentional and selective" with it. The most recent public update, from September 2026, named no developer and no tenants. For now, the dining strip that already lines the highway is the one Trophy Club has.
Why the town is in no hurry
Town Manager Brandon Wright laid out the situation to Community Impact in April 2026.
"There is not really much development left in Trophy Club, so we can be very slow and intentional and selective. The town has two large parcels vacant right now, and it provides us a really good opportunity."
The town owns 4,000 linear feet of SH 114 frontage road. The planning area covers 7.4 acres in Trophy Club. On the same 2.2-mile stretch of highway, Southlake has 46 acres in active development. A city with plenty of land can approve a project, watch how it does, and try something different on the next lot. Trophy Club has two large vacant parcels and no third one. Whatever goes on this land will probably shape the frontage road for a generation, and the town's pace makes more sense when you see it that way.
The plan comes with one built-in limit. Any development has to leave enough parking for HG Sply Co., which sits on a 2-acre tract in the same area. In other words, the plan has to work around a restaurant that is already a fixture on the frontage road.
What already lines the frontage road
Here is what is open in town right now, based on each business's own website or the Town of Trophy Club's business directory. Most of it sits along SH 114.
| Spot | Address | What it is |
|---|---|---|
| HG Sply Co. | 2980 TX-114 | Restaurant serving daily, with reservations, events, and weekday happy hour |
| The Original Roy Hutchins Barbeque | 3000 TX-114 | Barbecue restaurant |
| Pour Sports | 2230 TX-114, Ste. 500 | Sports bar with food, games, and a wraparound patio |
| Rosati's Pizza | 2210 TX-114, Ste. 250 | Dine-in, carryout, and delivery, open seven days |
| Starwood Cafe | 2220 SH 114 | Cafe with a pickup and delivery menu |
| Fish & Knife Japanese Cuisine | 2001 TX-114, Ste. 190 | Japanese restaurant |
| Dan's Bagels | 301 Trophy Lake Dr., Ste. 132 | Bagel bakery with online ordering |
| Big Chill | 2550 Bobcat Blvd. | Coffee, ice cream, and protein shakes |
Several of these places have changed recently. Pour Sports started serving food and drinks on January 24, 2025. Rosati's got new owners in spring 2025, and after Town Council approved a permit on April 28 that year, the restaurant can now sell alcohol. In August 2025, Roy Hutchins announced plans to enclose 894 square feet of patio into indoor dining and add 12 off-site parking spaces, with construction expected in early 2026. We have not found a public confirmation that the expansion is finished, so call ahead before assuming the bigger dining room is open.
The list also lost a restaurant. Meat U Anywhere BBQ closed its Trophy Club location at 91 Trophy Club Drive on September 22, 2025. Its Grapevine restaurant is still open. We found no public report of a replacement tenant.
The newest addition to the frontage road is not a restaurant. Methodist Health System announced a primary-care clinic with a lab and pharmacy at 2204 SH 114, targeting spring 2026. Methodist now lists the location as Methodist Medical Group Trophy Club, with weekday hours, appointment requests, and named physicians.
All of these businesses share the same frontage road, with no central gathering space connecting them. The Grove at TC is meant to fill that gap.
The Grove at TC so far
The public record shows a town that has paused at each step before moving to the next one.
- August 25, 2025. Town Council received the small area plan prepared by McAdams with Catalyst Commercial. The outreach behind it included 10 one-on-one interviews with business owners, 595 online survey responses collected over four weeks, and 23 residents at two open houses. Council voted 7-0 to table the plan for future discussion.
- October 27, 2025. Council accepted the small area plan for The Grove at TC on a 5-2 vote.
- December 9, 2025, and January 12, 2026. The Trophy Club Economic Development Corp. approved an agreement with Catalyst Commercial, and Council followed with a 6-1 vote. The contract covers advisory services, capped at $5,500 a month for up to 14 months with a $77,000 total, plus a 4% brokerage fee if the town sells property.
- September 17, 2026. Staff presented the EDC board with Catalyst's update on marketing activity and project progress. The item was for discussion only. The board took no action, and nothing was attached.
The January vote drew one dissent. Council member Dennis Sheridan, who said he is a real estate broker, opposed the contract for three reasons: its use of the word "intermediary," the lack of a request for proposals, and a brokerage fee he considered too high. Jason Claunch, who runs both firms, said the intermediary language is required by state law. Claunch described the job as preparing marketing data, building a data room, and working with town staff on outreach, with "no obligation in terms of the brokerage component."
As described in April 2026, the concepts include vertical mixed-use buildings that could hold offices, shops, or restaurants, along with plans for traffic flow, parking, and pedestrian walkways. According to the town's FAQ, early public input showed interest in connecting the plan area to existing restaurants, services, and neighborhoods, and the planning team proposed pedestrian and bicycle access and safety improvements. These are recommendations, not approved projects. The town describes the plan as guidance for future decisions.
Down the highway, Southlake is moving faster
The difference in pace is easy to see a few minutes east. Southlake City Council approved Trademark Property Co.'s $120 million Shivers Farm project at SH 114 and North White Chapel Boulevard in October 2025. The 40-acre plan includes a grocery store, offices, shops, and 37 single-family lots. Permits for seven retail buildings totaling more than $30 million were filed on March 31, 2026. At West Kirkwood Boulevard and SH 114, restaurateur Tim McEneny is building Dakota's Steakhouse as the first phase of a 6-acre project that also includes an event center and seven retail suites.
Southlake's projects are being led by private developers who already control their land. Trophy Club is still the landowner and is looking for a developer, which is an earlier stage of the process. Because the town has only one site of this kind, it also has more reason to wait for the right partner.
Town Hall in the meantime
The Grove land sits next to Town Hall at 1 Trophy Wood Drive, and the town's own calendar already brings people there. National Night Out is October 6 from 6 to 9 p.m. at Town Hall. A community shredding event follows there on October 24 from 8 a.m. to noon. Letters to Santa runs at Town Hall from November 30 through December 16. The Harvest Festival is November 14 from 5 to 9 p.m. at Independence Park East, 500 Parkview Drive.
The next date for The Grove itself is the EDC meeting on October 28, 2026, posted on the town's CivicClerk meeting portal. The first public sign of real progress would be an EDC or Council agenda item that names a developer or a letter of intent.
If you own a home near the SH 114 frontage road and want to know how The Grove at TC could affect your property's value and the way you present it to buyers, The Pistana Group tracks these Trophy Club agendas closely and can walk you through it. Request a Premium Listing Consultation and we'll show you how today's frontage road and the town's plans fit into your listing strategy.
This article is general information, not legal, tax or financial advice. Consult a qualified professional about your situation.
